“The Pulse of Dortmund” – under this motto PUMA presents together with Borussia Dortmund the new home jersey for the upcoming 2018/19 season. BVB determines the heartbeat of Dortmund like no other, no matter if the matchday or not. With the design of the new jersey, PUMA recognizes BVB’s special relationship with the city and its fans, which has no equal.
In line with the motto, the heart of the jersey, which, as always, is in classic yellow, features a pulse graphic. This element embodies the special connection between city and club. In addition to the graphic, the embroidered BVB logo, an embroidered PUMA logo and the logo of jersey sponsor Evonik adorns the chest.
Other eye-catchers are the modern V-neck and the black raglan sleeves in melange design. On the back there is also the “BVB” lettering in the neck and the classic “DORTMUND” lettering.
Functionally, the new jersey is based on PUMA’s evoKNIT technology. The innovative material provides improved moisture management and ensures optimal body temperature thanks to the adaptive cooling system. Combined with the seamless construction, the jersey offers a perfect fit and maximum freedom of movement.
The jersey celebrated its premiere, where the heartbeat is the fastest – in the Signal Iduna Park last Saturday’s Bundesliga home game against 1.FSV Mainz 05.