THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

NEO Prime to broadcast Nehru Cup

NEO Prime to broadcast Nehru Cup

NEO Sports Broadcast Pvt. Ltd. have acquired the exclusive broadcasting rights for the 2012 Nehru Cup scheduled to be played in New Delhi from August 22 to September 2.

NEO Sports will be showing all the matches LIVE on its new channel NEO Prime and Indian football fans will be able to witness all the action from the Jawaharlal Nehru Stadium.

“NEO Sports has added yet another key event to our extensive football line up with Nehru Cup,” Prasana Krishnan (COO, Neo Sports Broadcast Pvt. Ltd.) told. “TV ratings for football in India are growing exponentially, evident with the success of UEFA EURO 2012 on NEO Prime. With Nehru Cup being India’s only international football tournament, it is sure to garner high viewership.”

“We look forward to serving Indian football fans with top class coverage of this celebrated event,” Krishnan added.

“With 2012 being the Platinum Jubilee of the AIFF and India returning as defending champions, we are extremely pleased to partner with NEO Sports for the broadcast of this historic edition of the Nehru Cup,” said Ashu Jindal (COO, IMG-Reliance). “This is a key tournament in our vision to radically restructure and popularize football in India. With double the prize money and an extensive production plan, the event will be bigger and grander.”

Host and defending champions India will kick-off the tournament against Syria in the opening match on August 22. Please [+ click here] for the full fixtures.

More details and exclusive updates on the the NEHRU CUP will be available at