Dutch brewing company Heineken International, an official sponsor of the UEFA Champions League, has launched a contest named “Heineken’s Social Reporter” as part of their “The Candidate”.
The “Heineken’s Social Reporter” is a special contest for the Indian market with the aim to give one lucky Indian football fan the chance to report LIVE from the UEFA Champions League Final at the famous Wembley Stadium on May 25.
Heineken is looking to recruita a “Man of the World” from India according to a press release by the company. The candidate should be a digitally savvy football fan, creative, witty, passionate and eager to report on the event for Heineken’s Social Media channels on Facebook and Twitter in India.
“Creativity, Spontaneity and Wit are core values of Heineken, and this campaign, which kicks off our UEFA Champions League activation in India, captures these values in large doses. Recognizing the power of digital and social media in India, this campaign will run almost entirely on Digital,” Samar Singh Sheikhawat (Senior VP Marketing, United Breweries Limited) said. “We expect this initiative and our overall Champions League activation plans to give Heineken asalience boost, and connect with young urban consumers in the key consumption months of the upcoming warm Indian summer.”
“The winner of our search will not only experience the time of his life, but will also play an extremely important role in his assignment as Heineken’s Social Reporter.”
“We are looking for someone not just with advanced degrees or skills, but for someone who is smart, spontaneous, witty and creative; and someone who has the ability to think out of the bottle,” Samar Singh Sheikhawat added.
The selected Indian candidate will also meet and exchange notes with Guy Luchting (the selected candidate featured in THE CANDIDATE) as part of the Heineken Experience at the UEFA Champions League Final in London.
Interested fans will go through an online and offline selection process, with the first step starting on Heineken’s Facebook page at