THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

Pitbull, Jennifer Lopez & Claudia Leitte contribute FIFA World Cup song

Pitbull, Jérôme Valcke and Claudia Leitte

Pitbull, Jérôme Valcke and Claudia Leitte

One of the vital ingredients of the 2014 FIFA World Cup™ has today been confirmed, with the announcement by FIFA and Sony Music of the artists behind the event’s official song. One of Brazil’s hottest musical talents, Claudia Leitte, will team up with global superstars Pitbull and Jennifer Lopez on the track entitled “We Are One (Ole Ola)”.

Following the success of Shakira’s “Waka Waka (This Time for Africa)” at the 2010 FIFA World Cup South Africa™, the new single, written and co-produced by Pitbull, is set to bring the passion of Brazil to the world when it is officially released by Sony Music later this year. Capturing the colourful atmosphere of the 2014 host nation, the song will ignite the excitement felt by football fans around the world in the lead-up to the 2014 FIFA World Cup™.

The announcement was made on Thursday at the Maracanã football stadium, with Claudia Leitte and Pitbull joining FIFA Secretary General Jérôme Valcke as well as LOC President José Maria Marin, Brazilian Deputy Sports Minister Luis Fernandes, LOC Board Member and footballing great Bebeto and two-time FIFA World Cup winner Cafu for an exclusive visit to the venue for the 2014 FIFA World Cup final.

“I am very happy and thrilled to represent my country at the FIFA World Cup alongside these two amazing artists who I admire and respect. I love sharing my culture and country to people through music!” said Claudia Leitte. “The FIFA World Cup is one of the biggest events on the planet, and I look forward to dancing samba with Pitbull and Jennifer Lopez in Brazil – we are one!”

“I’m honored to join Jennifer Lopez and Claudia Leitte at the FIFA World Cup to bring the world together,” said Pitbull. “I truly believe that this great game and the power of music will help unify us, because we are best when we are one.”

“We Are One (Ole Ola)” will debut later this year ahead of the 2014 FIFA World Cup™, and will be included on the upcoming “Official 2014 FIFA World Cup Album” to be released by Sony Music Entertainment. A video for “We Are One (Ole Ola)” is also in development.

(Edited FIFA Press Release)