G.H.MUMM, a brand known for glorifying iconic moments, is celebrating with Paris Saint-Germain on its first trip to Asia. The prestigious House of Champagne became the official international* champagne sponsor for the legendary Paris Saint-Germain football club in 2013. The deal sees a five-year international partnership between the two iconic French brands.

The official Asia Summer Tour began with a pre-season game in Hong Kong against the local and undefeated league champion’s team, Kit Chee, on 29th July, 2014 at the Hong Kong Stadium.

G.H.MUMM celebrated the team’s arrival in the region by auctioning a G.H.MUMM Jeroboam – a global icon of victory, signed by the Paris Saint-Germain team. The event took place at the prestigious Hublot Gala dinner held at the Ritz Carlton,Hong Kong. All proceeds will go to the Hong Kong Jockey Club Football programme – a social initiative co-organised by Hong Kong Jockey Club and Kit Chee Football Club which helps the youth football development programmes inHong Kong.

Paris Saint-Germain General Manager Jean-Claude Blanc said: “G.H.MUMM is a great symbol of victory and we are delighted with our long-term partnership with such an iconic leading House of Champagne.”

Philippe Guettat, Chairman and CEO for G.H.MUMM House of Champagne, said: “We are delighted to be part of Paris Saint-Germain’s success and inaugural journey into Asia. Our international partnership is a natural fit for us. G.H.MUMM shares the same values of victory, and quest for excellence.”

Many Asian fans are already familiar with G.H.MUMM Champagne through its successful 14-year sponsorship of Formula 1. This new partnership with Paris Saint-Germain represents an exciting phase forG.H.MUMM as it continues its presence in the international scene and growth within the APEC region.