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Goan I-League clubs launch joint Marketing Initiative

Goan I-League clubs launch joint Marketing Initiative

Goan I-League clubs launch joint Marketing Initiative

With the objective of increasing the footfalls at the Jawaharlal Nehru Stadium in Margao for the ensuing I-League, the three Goan teams namely Sporting Clube de Goa, Salgaocar FC and Dempo SC have taken the joint initiative to launch a marketing campaign spread over the course of the I-League season targeting football fans all over Goa, especially those in the villages.

The three clubs made the announcement during a press conference on Tuesday with representatives from the clubs and the Goa Football Association (GFA) in attendance. Dempo SC’s Clifford Miranda (Captain) and Arthur Papas (Head Coach), Salgaocar FC’s Rocus Lamare (Captain) and Derrick Pereira (Head Coach), Sporting Clube de Goa’s Anthony Wolfe (Captain) and Mathew Costa (Head Coach) were present besides Shrinivas Dempo (President, Dempo SC), Shivanand Salgaocar (President, Salgaocar FC), Peter Vaz (President, Sporting Clube de Goa) and Elvis Gomes (President, Goa Football Association).

The promotion plan includes putting up hoardings, road shows, banners, leaflets/flyers, player cut-outs, etc:
– Player cut-outs will be put up at prominent traffic islands in major cities.
– Road shows will be held one day before each match and the day of the match
– To facilitate the fans, tickets will be put up for sale in advance at various village/city outlets which will be branded with I-League signage, in addition to the box office at the stadium.
– Banners to be displayed all over Goa

The tickets will be priced at Rs. 50 for North, South and East Stands and Rs. 100 for the West Stand. Air Conditioned corporate/hospitality boxes will also be made available as per demand.

Tickets will be available in advance, initially for eight matches to be played in January & February. Matches which are telecast will be played at 16.30 and 19.00 IST. All other matches will start at 17.30 IST. The three clubs will organise their home matches in association with the GFA.

This is the first time that all the Goan clubs have come together to promote their I-League home games in such a manner with the wholehearted backing of the respective club owners who have in spite of their other commitments made themselves present to address today’s press briefing.

Given the way the eleven I-League clubs have built their teams, this season’s league has all the ingredients of turning out to be an intriguing battle for supremacy of Indian football.