Nexen Tire, a leading global tire manufacturer, announced that the company will continue its sports marketing activities for European market this year, including perimeter LED advertising at two clubs in the Italian Serie A and the 2nd season of its official sponsor of Manchester City Football Club.

Nexen Tire will run advertisements during the home matches of S.S.C. Napoli and Torino F.C. of the Italian Serie A to strengthen competitiveness in the European market. Nexen Tire advertisements will be displayed on pitch side LED screens during home matches for the upcoming season.

“Through this screen advertisements of prestigious football clubs that represent Serie A’s proud history and name, Nexen Tire is looking forward to reach out to European customers and let them know more about our brand,” said Nexen Tire.

Moreover, Nexen Tire also continues its official sponsorship with Manchester City Football Club (MCFC) of the Premier League for the 2016-2017 season. Starting with the 2015 – 2016 season, Nexen Tire has been a sponsor of MCFC, one of the top flight European football clubs beloved not only in Europe but also around the world.

The continuing partnership will promote and increase brand awareness and value for Nexen Tire. Utilizing its official sponsorship rights, Nexen Tire will execute various marketing activities such as hosting events for business partners, media advertisements, customer events, and more.

Nexen Tire has been continuing to strengthen its global presence with diverse sports marketing activities in order to establish world-wide brand awareness and value. Along with the official sponsorship of MCFC and the Serie A advertisements, Nexen Tire’s diverse portfolio of sports marketing activities include partnerships with three US Major League Baseball teams, BK Mlada Boleslav of the Czech Republic’s Premier Ice Hockey League and the Chiefs of the New Zealand Rugby League.

(Nexen Tire Press Release)