Active-wear brand Performax, exclusively available at Trends, India’s largest fashion destination, is the Official Kit Partner of NorthEast United FC for the third successive year for the 2017 Hero Indian Super League (ISL). NorthEast United represents all eight states of North-East India (Assam, Nagaland, Manipur, Meghalaya, Sikkim, Arunachal Pradesh, Tripura and Mizoram) and is owned by Bollywood actor John Abraham.

As part of the partnership, Performax will exclusively retail the official fan and player merchandise at select Trends stores in the Northeast apart from its eCommerce fashion sites like AJIO.com and RelianceTrends.com.

Trends has over the years emerged with a strong distribution footprint in the North East with over 15 stores spread across Assam, Meghalaya, Tripura and its recently launched store in Itanagar, Arunachal Pradesh.

John Abraham, Owner, NorthEast United FC, said: “I have always believed that success is a result of preparation, perspiration and a lot of hard work. My club, Norteast United, has one mantra: We sweat to win. Every goal we score, every victory we earn, is a product of our sweat. We train very hard to be in the best condition to win. Our association with Performax, then, was inevitable, beacause Performax shares the same ideals with us. They never fail to put in every effort to engineer technologically advanced gear that’s super comfortable for athletes like The Highlanders. I especially love associating with them because their accessible price point makes it easy for young sportsmen and women to train with the very best. So for all you young and ambitious athletes out there, remember one thing whatever your gaols are, greatness is set in sweat. And sweat looks good on you.”

Akhilesh Prasad, CEO of Trends which owns Performax, speaking on the occasion said, “We couldn’t be more proud of our continued association with NorthEast United Football Club, and Mr. John Abraham. The Indian Super League celebrates the spirit of sport, and demands every ounce of sweat on the path of victory. NEUFC never fails to push its boundaries, every year, to bring us excellent players, and some of the most exciting games. Trends with Performax is privileged to have them on board.”

Performax is one of the fastest growing sportswear brands in India, exclusively available at Trends in over 160 stores in 90 cities in India. The brand has been associated with leading events like Running Marathons, ATP tennis tournaments, the Mumbai Indians IPL cricket team and NorthEast United Football Club in the ISL by, providing custom made sportswear.

Performax is equipped with performance enhancing features like “QuickDry Technology” which helps you stay cool and dry, “UV Protection” which protects you from harmful rays, “Compression Gear” which provides special support for better performance, “Breathable fabrics” for zoned ventilation, high breathability and comfort, “FlyWeight Fabric” which is lightweight to assist in better movement, “High-Stretch Fabric” for unrestricted motion.

With a range of products specially designed for different sports – running, training, tennis, cycling, football and badminton – Performax uses cutting-edge technology and performance enhancing fabrics at affordable price, to ensure sports apparel accessible to everyone in both urban and rural India.

(NorthEast United FC)