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Los Angeles FC selects Appetize to innovate Food & Beverage Sales

Los Angeles FC selects Appetize to innovate Food & Beverage Sales at brand new Banc Of California Stadium (Photo courtesy: Appetize)

Appetize, the modern point-of-sale (POS) company transforming foodservice and retail payment technology for major venues at scale, announced today it will power food and beverage sales for the newly minted MLS soccer team, Los Angeles Football Club (LAFC). Located just 10 miles east of Appetize’s headquarters, the brand new $350 million Banc of California Stadium, which holds 22,000 seats, will provide guests with state-of-the-art amenities and technological experiences. LAFC joins a list of LA-based clients including The Los Angeles Memorial Coliseum, The Forum, Dodger Stadium, Hollywood Palladium, The Wiltern, Angels Stadium, and the Galen Center at USC.

Over 200 Appetize POS devices will be in use across the stadium in both club spaces and quickserve concessions. In line with the Stadium’s strategy to deliver the ultimate customer experience and maximizing mobile usage, the Android and iOS-based system is built for faster transactions and ease-of-use, resulting in a better fan experience and reduced lines. This includes contactless payments at all transaction points, including Android Pay, Apple Pay, and Samsung Pay. LAFC is also deploying Appetize handheld POS terminals for waiters in premium levels.

In addition, the system will provide the platform for future capabilities such as direct payment through a mobile wallet via the LAFC venue app, as well as ordering through Appetize within the LAFC app to designated express pick-up areas or in-seat delivery. Appetize inventory management and advanced analytics platforms will also provide decision makers with real time data feeds to allow for on-the-fly decision-making.

Banc of California Stadium joins other new arenas and stadiums in the United States who have selected Appetize as their partner, including US Bank Stadium, Golden One Center and Little Caesar’s Arena. With over 40 percent of professional sporting venues on Appetize’s platform, the company is rapidly replacing legacy point of sale systems nationwide as the industry recognizes the importance of a cloud and mobile-based platform.

“We’re honored to partner with our city’s newest team and stadium,” says Kevin Anderson, Co-founder and Chief Strategy Officer at Appetize. “It’s rare to find people as forward-thinking as those managing the guest experience at Banc of California Stadium, let alone have them be less than ten miles from our headquarters. We’re excited and looking forward to providing guests with an awesome experience in our hometown.”

Appetize has been delivering faster, easier-to-use payment technology to enterprise businesses including arenas, stadiums, convention centers, theme parks, campuses, restaurants, and retail chain stores since 2011. The technology provides enhanced security, reliability, redundancy, inventory management and increased guest analytics, all critical pieces that large scale organizations demand for their operations.

“We want to push technology and innovation to deliver the best experience to our audience when they come to our Stadium, combining our Mobile First strategy with our world class technology infrastructure,” said LAFC EVP and Chief Business Officer, Larry Freedman. “Appetize aligns our strategy and enables our plans for the future.”