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Concacaf introduces initiatives to deepen fan engagement during Gold Cup

Concacaf introduces initiatives to deepen fan engagement during Gold Cup. (Image courtesy: Concacaf)
Concacaf introduces initiatives to deepen fan engagement during Gold Cup. Image courtesy: Concacaf

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has developed several initiatives to deliver new and engaging experiences to fans following the 2019 Concacaf Gold Cup, while showcasing the region’s unity, passion for the game and talent on the field.

“As excitement builds up for our largest-ever Gold Cup, we are providing fans with more personalized, innovative and engaging experiences that bring them closer to the best celebration of football in our region,” said Concacaf General Secretary Philippe Moggio. “Our aim is to expand the experience of Gold Cup in new and entertaining ways, so fans can enjoy the tournament to the maximum, while connecting them with the teams and players they love.”

To boost fan engagement throughout the competition, the Confederation is conducting the following initiatives:

Follow the Gold Cup on Your Mobile Device

Fans can follow the competition on their mobile devices through the Gold Cup app. The app provides fans with the ability to enjoy all the tournament’s action including news, live statistics, match highlights, top saves, plays and key moments like the Man of the Match.  Users will also have access to follow their favorite team and download wallpapers.

The app is available in English and is free for download on Apple and Android devices.

Interactive and Behind the Scenes Content

Fans will have more access to what happens behind the scenes at every match of the competition and to exclusive stories about their favorite teams and players. Social media followers will be able to be part of the competition’s action through polls, contests, multiple choice posts and interactive videos available in Facebook, via Twitter @Concacaf, @GoldCup, and Instagram @Concacaf.

Additionally, through fans will also be able to stay up-to-date on the tournament news and latest information.

State of the Art Broadcast and Increased Coverage

Fans will be able to enjoy an outstanding, world-class quality of live broadcast. All 31 matches of the competition will be produced by a team of 2,000 people from across the region and around the globe using state-of-the-art equipment utilized at major global tournaments.

The tournament, including pre and post-game shows, will be broadcast live in the United States on the Univision and FOX family of networks and transmitted on Spanish radio by Fútbol de Primera Radio Network. In addition, the tournament will can be seen in over 180 countries around the world.

“This Is Ours” Campaign

Fan engagement will also be driven through the “This Is Ours” (“Esto es Nuestro”, in Spanish) integrated marketing campaign, which leverages fans’ collective love for the game, while instilling patriotism and pride for their respective teams and countries. Concacaf will provide access to innovative and entertaining content shared with the hashtags #ThisIsOurs and #EstoEsNuestro.

Futbol Fiesta Pre-game Fan Destination

Fans attending the matches will be able to enjoy and celebrate beyond the competition at the Gold Cup Futbol Fiesta presented by Toyota events located at the 15 U.S.-based stadiums. Futbol Fiesta will be the official pre-game fan destination, offering a celebratory and free of charge experience with various interactive sponsor activations.

Gold Cup Station

Gold Cup Station is a seven-day soccer experience for fans of all ages that will live in the Great Hall of Chicago’s Union Station, one of the city’s landmarks, leading up to the Gold Cup Final on July 7.  The footprint will include a Gold Cup Fan Zone with unique and engaging football-themed games where fans can test their own football skills, a public photo opportunity featuring a replica of the Gold Cup trophy, and a Gold Cup retail storefront.

Gold Cup Station will operate from July 1st– July 7th, 2019.  More details will be announced in the coming weeks.

Official Fan Merchandise

Fans will have an opportunity to secure official Gold Cup merchandise, accessories and memorabilia including scarves, event tees, caps and more from the participating teams and the tournament at each Gold Cup stadium. Also, beginning on Saturday, June 15, when the competition kicks off at the Rose Bowl in Los Angeles, California, a wide selection of merchandise will also be made available online through Fanatics, the official retailer of Gold Cup.  Fans can visit for more information.
The 2019 Gold Cup will be the biggest edition of the event, with more participating nations (16 up from 12 in 2017), more host countries (three, including first-time matches in Costa Rica and Jamaica, and more stadiums (17 up from 14 in 2017, eight of which are in contention to become a 2026 FIFA World Cup venue).
The 15th edition of the competition will be held in three countries, across 13 U.S. cities, San Jose, Costa Rica and Kingston, Jamaica, with the championship match set for Soldier Field in Chicago on July 7.