Liverpool FC have announced XOLO as their first regional marketing partner in India.

The English Premiership side and the smart mobile devices brand commence a three-year partnership to reach out to the fans in India. The partnership will see Indian fans enjoying LFC content on their mobile handsets, exclusive merchandise and the chance to meet players and legends.

XOLO will also work with LFC’s Official Supporters’ Club to organise Liverpool-themed events and fan tournaments in India.

“We are delighted to announce our very first regional marketing partnership in India with XOLO, a leading smart mobile devices brand,” said Billy Hogan (chief commercial officer, Liverpool FC) during the press conference at Melwood. “Through this partnership we will deliver exclusive LFC content and exciting opportunities for fans to visit our home, Anfield.”

“We have millions of fans in India and we are committed to bringing the club closer to them. Teaming up with XOLO and launching our very first International Academy in Pune represent the start of our journey in India to make fans feel like their club is right on their doorstep.”

Sunil Raina (Business Head, XOLO) told: “Liverpool FC is one of the most popular clubs in the country, with an iconic legacy. We’re thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India.”

“We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India.”

(Picture courtesy Liverpool FC)