Liverpool FC has today announced Tibet Water Resources Ltd. as Official Regional Water Partner in China.
The partnership will see LFC and Tibet Water collaborate to create unique experiences for Reds fans and consumers alike. Tibet Water will also benefit from a range of LFC marketing and promotional rights including digital and social media support and access to players and legends of the Club.
Sunny Wong, Executive Director of Tibet Water Resources Ltd., said: “This marks a major milestone in Tibet Water Resources Ltd.’s development. We are proud to be Liverpool FC’s Official Regional Water Partner in China, one of the world’s most renowned football teams with a massive fan base around the globe.”
“The partnership with Liverpool FC will further enhance the influence and value of the water brands under Tibet Water Resources Ltd., which will pave the way for extending our footprint in the international premium mineral water market. We look forward to working with Liverpool FC to create unique experiences for both fans and customers.”
Billy Hogan, Chief Commercial Officer and Managing Director at Liverpool Football Club, said: “We are proud to welcome Tibet Water to the LFC family as a regional partner in China. We have so many supporters here in Asia as we’ve just seen from 2 sold out matches last week in Hong Kong. We look forward to working together with Tibet Water to create opportunities to further engage with our supporters whilst helping to further build their brand in China.”
Tibet Water Resources Ltd. strives to provide high-quality and healthy drinking water that is rich in minerals to people who value quality of life. Its bottled water portfolio includes the flagship product “Tibet 5100 Glacial Spring Water”, which was awarded “Best Still or Sparkling Water” at the 10th Global Bottled Water Congress, and “Gesang Spring”, which targets a broader market. As a Chinese company with deep roots in Tibet, Tibet Water Resources Ltd. has always been striving a balance between its business growth and the economic development in Tibet, as well as to support the conservation and protection of water sources and the environment across the region.
(Tibet Water Resources Ltd.)