THE BLOG BY CPD FOOTBALL | The World of Indian football and beyond by Chris Punnakkattu Daniel

Indian Super League ties up with Twitter to launch new fan experiences

Indian Super League (ISL)

It’s going to be an exciting season of football on and off the field as fans gear up for the start of the fifth edition of the 2018-19 Hero Indian Super League (ISL).

The #HeroISL will go up a notch on Twitter with @IndSuperLeague launching a host of innovative, interactive new fan experiences for their followers. Fans will enjoy video highlights in multiple Indian languages, engage with @IndSuperLeague through conversational video cards, video polls to ascertain the fans, Player of the Match #OnlyOnTwitter experiences.

Here’s what football fans can look forward to at the #HeroISL over the next few months:

Conversational Video Cards: @IndSuperLeague will Tweet a video with an option for fans of either team to share their support by simply clicking on the team hashtag below and Tweeting the video.

Match Video Highlights in four languages: Fans will be able to catch match video highlights in multiple Indian languages including English, Tamil, Bengali and Malayalam.

Video polls to ascertain the Fans’ Player of the Match: With the brand new Twitter video polls feature, @IndSuperLeague will give fans an opportunity to decide who is their player of the match.

Commenting on the partnership, Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter said “Twitter is where the most valuable audiences are at their most engaged and we’re excited to see ISL start with them. The league’s suite of experiences for fans has only grown over the seasons and they have been pioneers in making football even more accessible to fans with regional language highlights. We’re confident fans will watch and talk about the action with the ISL’s bold use of conversational video cards. Lots of fun for fans to look forward to.”

An ISL spokesperson said, “Our partnership with Twitter continues to grow over the seasons and this year is even better. We’re thrilled to be the first football league in the world to use conversational video cards for a full season to build up the match for our fans and bring them into the conversation. Our offering of regional language tweets which now includes Tamil in addition to Bengali and Malayalam will ensure we reach even more fans than before. Here’s to an exciting season both on and off the field.”

Stay tuned as the real-time conversation around Hero ISL continues to unfold on Twitter.

(Indian Super League)