FC Bayern Munich has launched its brand shop on Amazon just in time for Christmas, and can now be found as a retailer on the Amazon marketplace.

“Our goal is to be present where our fans are,” commented Jörg Wacker, Executive Board member for Internationalisation and Strategy with responsibility for merchandising and licensing: “The Amazon marketplace is very important for eCommerce in Germany. Online marketplaces play an important role in our merchandising strategy,” he continued.

To start with, the range comprises around 100 products and includes both merchandise from the regular range and articles produced exclusively for distribution on Amazon. The highlight of the product range is a special back-of-shirt flock print with the signatures of selected players or the signatures of the entire team for the current season.

The brand shop on Amazon is initially only available in Germany. Alongside the FC Bayern online shop and the Chinese online shop on Tmall Global, it is the third digital sales channel in the merchandising sector.

(FC Bayern München)