Bengaluru Football Club, on Monday, announced a partnership with the city’s leading station Radio City ahead of the upcoming season of the Indian Super League as the club’s ‘Official Radio Partner’.
Welcoming Radio City on board, Mandar Tamhane, Chief Executive Officer, Bengaluru FC, said, “It’s important for us to reach out to our fans all over the city and radio is one of the key mediums. Radio City has been the leading station in Bengaluru for some time now and they are well-versed with the vibe of the city. We would like to welcome Radio City in our family, and through this partnership, we hope reach out to even more fans, and engage them further throughout the season.”
Commenting on the development, Kartik Kalla, Chief Creative Officer, Radio City, said, “Our association with the Bengaluru Football Club is a manifestation of our brand philosophy ‘Rag Rag Mein Daude City’ through which we extrapolate our insight into hyperlocal trends to create memorable initiatives and campaigns. Radio City has always invested in relationships which cut across multiple segments of the society and helps us to connect with our audience. Football is the most popular sport in the world and we are excited by the possibility of contributing to its development in India by investing in one of the best sports properties of the country. With this, Radio City continues its endeavor to support the growth of various sports in India and this association is just another testimony to our expertise on exploring new mediums to further strengthen our relationship with our listeners.”