Today, adidas reveals the Arsenal away kit for the 2020/21 season , uniting generations of fans with reference to Highbury’s iconic marble halls.
Drawing inspiration from the patterns, colours, and motifs found amongst the iconic East Stand of Highbury and its prestigious marble halls, the away jersey is a literal reference of the marble within it and the podium upon which the statue of iconic former manager, Herbert Chapman rests.
Built in 1936, the façade of the East Stand remains in place after the club’s 2006 move to Emirates Stadium– a permanent reminder of the Arsenal’s storied past.
“Arsenal’s place in North London is synonymous with the club’s move to Highbury in 1913. Quite simply, it was the birthplace of the modern club . We wanted to take the community – through design – back to Highbury’s halls, to reminisce via a pattern that speaks to the significance of this chapter of the club’s history. Said James Webb, Designer at adidas.
“Importantly for this jersey , we wanted to bring these echoes of Highbury into Emirates Stadium, to a new generation of fans, and to the modern player, all via a jersey that fuses the marble style with the latest performance innovations for the 2021 athlete”.
Whilst retaining a clean and versatile aesthetic, the shirt has a bespoke, hand-drawn design which uses the colours off white, maroon, and black – and the natural pattern of the marble – to represent the details of the marble halls that saw Arsenal lift the league title thirteen times.
Arsenal’s Reiss Nelson has spoken about what the jersey means to him; “ Arsenal and adidas have a history of creating amazing kits together and this season’s designs feel like another step forward. For any Arsenal fan Highbury is very important to what we are as a club , so being able to represent some of that as we take the field in this new marble away kit will be a proud moment.”
Arsenal Women’s Lisa Evans has also given her thoughts on the new jersey ; “The kit looks and feels great, and what’s even more exciting is the fact we will be the first to wear it in such a big game for the club this weekend. The whole team is excited to get back on the pitch and put in a good performance .”
The supporting launch film also celebrates the famous marble halls of Highbury, reflecting on the club’s glorious history while looking forward to a promising future. The film begins in the iconic East Stand entrance before moving into an alternative marble world. The one-shot sequence tells the story behind the shirt in a visionary way that unites past icons with the present-day heroes taking the club forward.
The marble inspired authentic shirt meets the latest temperature regulating innovations thanks to the integration of HEAT.RDY – KEEP COOL, adidas’ cooling technology that keeps the wearer feeling cool, dry and confident in the game. The replica shirt offers similar benefits thanks to the inclusion of AEROREADY – FEEL READY technology , that helps players feel comfortable and ready to play.
The new away jersey will be worn for the first time on the 22nd of August, when Arsenal Women take on PSG in the quarter-final of the UEFA Women’s Champions League . The kit is available to purchase at the adidas online shop (https://www.adidas.co.uk/football), the Arsenal FC club and online store, as well as selected adidas stores, retailers and fashion stores from 20th August.