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PUMA pays tribute to Eindhoven’s glow festival with the new PSV third kit

The new PSV third kit was launched at sundown in “The City of Light”, as a tribute to Eindhoven’s GLOW art festival. (Photo courtesy: PUMA)
The new PSV third kit was launched at sundown in “The City of Light”, as a tribute to Eindhoven’s GLOW art festival. (Photo courtesy: PUMA)

Sports company PUMA has today unveiled the new PSV Eindhoven Third Kit to be worn by the men’s, women’s, youth teams and Esports teams in their respective competitions for the 2020/21 season. The Third Kit was launched at sundown in “The City of Light”, as a tribute to Eindhoven’s GLOW art festival.

Eindhoven is recognized around the world as ‘The City of Light’, a city vibrant with culture, collaboration and global influence. In 1891, Eindhoven’s very own Philips opened their first light bulb factory and soon became the biggest light bulb supplier in the world. The annual GLOW festival celebrates the latest innovations in the art world as artists and designers from all over the world present their light structures before projecting their art onto buildings all over the city, turning Eindhoven into ‘The City of Light’.

The new PSV Eindhoven Third Kit embodies the history and culture of this forward-thinking city, with the red highlights in the graphic paying homage to the city’s GLOW festival.

The new jersey is equipped with PUMA’s thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new PSV Eindhoven Third Kit is available at PUMA.com, PSVfanstore.com, the PSV Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and at select retailers worldwide.