OneFootball, the world’s largest owned and operated digital football media business, and the German Football Association (DFB) have announced a distribution partnership to further grow the international reach of Germany’s premier cup competition, the DFB-Pokal.
With immediate effect and for the entirety of the 2020-21 season, OneFootball will exclusively stream the DFB-Pokal directly and for free to fans in France, Italy, UK and Netherlands. Additionally, OneFootball will also broadcast highlight clips of all matches from each round of the competition via the OneFootball app and website.
Considered the second most important club title in German football, the DFB-Pokal sees 64 teams participate in the competition, including all clubs from the Bundesliga and the Bundesliga 2. Bayern Munich is the current title holder, claiming their 20th title following a 4-2 victory over Bayer 04 Leverkusen in July 2020.
With this forward-thinking approach, and OneFootball’s significant digital presence across Europe, the deal will accelerate the further global expansion and reach of the DFB’s premium club competition. The new partnership will officially kick off with a selection of Round 2 matches on 22 and 23 December 2020.
Lucas von Cranach, CEO and founder of OneFootball, explains: “The DFB-Pokal is one of Europe’s premier domestic club competitions which fans throughout France, Italy, UK and Netherlands keenly follow. Working closely alongside DFB, we’re thrilled to stream world-class, live football for free and look forward to providing football fans with more content, anytime, anywhere.”
Holger Blask, Managing Director of the DFB GmbH, comments: “We are delighted to work together with OneFootball to bring fans from major European football nations closer to the DFB-Pokal. OneFootball has a strong track record of delivering high quality football content across all its platforms. The new partnership is a significant step in promoting the DFB-Pokal on international level and helping fans across Europe engage with a unique, exciting and very emotional competition.”