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Borussia Mönchengladbach announce end-of-season tour to China

Borussia Mönchengladbach

Borussia Mönchengladbach have announced a week long end-of-season tour to China for their first team. The Bundesliga side will travel to China for the very first time from May 19 to 26, 2019.

The China tour is part of Borussia’s international strategies for the Chinese market which includes a long term project in the partner town of Suqian and the club’s first international office in Shanghai which opened eight months ago.

The first team will first travel to Guangzhou for a friendly match against Chinese Super League side Guangzhou R&F. Borussia will take part in a public training session on May 21, while the match would take place the day after.

Borussia will then travel to Shanghai on May 23 to visit the club offices over the next two days and to take part in various marketing activities.

“Over the course of the previous year, we haven’t just developed our exciting project in China, we have also continued to inspire many Chinese fans through our sustainable approach and specialised communication to our Chinese colleagues,” said chief executive Stephan Schippers in a statement on the club website. “We now want to use our end-of-season tour to strengthen our work in China, launch other projects and deepen our current contacts.”

“Of course we want to give to give the fans in the football crazy country the opportunity to experience watching our team live,” said sporting director Max Eberl. “The players will certainly take a lot out of their trip to this impressive country and we are excited to end the season with this incredible experience.”

Borussia Mönchengladbach is supported by the DFL Deutsche Fußball Liga, while DFL’s broadcasting partner PPTV has helped to secure broadcasting rights for the friendly in primetime for the entire of China to enjoy.